• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Engaging Members Through COVID-19

Ethan Smoorenburg by Ethan Smoorenburg
June 17, 2020
in Column, Marketing & Sales
0
members
Share on FacebookShare on LinkedIn

Bob Marley once said, “You never know how strong you are until being strong is your only choice.” In fitness, we mostly relate to physical strength — however, it’s possible the strength of our hearts and minds have never been more important to help us continue to serve and lead over the past few months.

It can be assumed all of us, when asked what motivated us to work in fitness, have answered along the lines of, “I want to help people.” Now, help seems to be the greatest form of connection. With all that is occurring, ask yourself, “How could my best self help those I am in a position to serve? Also, what help do I need in order to be my best self?”

Take some time to reflect on all that has been done to help our members and all that has been done that shows what we are truly capable of. While our stamina, fortitude and character have been tested, our industry has held true to the greatest value that gives us our oxygen: commitment to our members.

Below are five ideas to consider for continuing to engage with your members in the midst of this challenging time:

Get Outside

Consider communicating with your local government and parks and recreation department regarding potential allowable settings to host outdoor activities for your members and community. Weekly socially distanced sessions can be a positive environment for a much-needed amount of sunlight and smiles.

B2B Network with Members

Different perspectives working together can create innovative opportunities. Consider members who own businesses as well. Join in causes and ideas you share a common interest in that can engage both of your customer bases. Also, consider how you can potentially team up and each offer something special for your employees.

Stay Virtual

The ability to provide support and value from coach to client through technology has been one of the greatest creative innovations to equip owners, operators and employees to transition from survival to success during COVID-19. The play of virtual training can continue to be a service that is systemized within your operating procedures to create consistency for clients, added value and a unique layer to your programs.

Promote Cleaning and Sanitizing

Customer sentiment is of the utmost importance, and showcasing efforts to abide by cleaning and sanitizing protocols will build confidence in your current membership base and dissolve potential concerns from prospective members. Be unique in displaying how you are abiding by the conditions put in place to operate and exceed expectations.

Give Thanks

As stated in the beginning, take a moment to look back at what has been endured along with what you currently have. Take time to express your appreciation for your members, whether it’s through social media, individually as each person walks in, through email, or all the above. Feel gratitude for the struggles that have been overcome, the help you have received, the impacts you have made, and the ability to breathe in this moment.

Stay ahead in the fitness industry with exclusive updates!

Tags: columnengagementmarketing & salesmember engagementMember Experiencemembers
Previous Post

Trend Alert: Data-Driven Engagement and Connectivity

Next Post

Adam Sedlack Discusses the Essential Aspects of Fitness

Ethan Smoorenburg

Ethan Smoorenburg

Ethan Smoorenburg is a franchise business consultant with Anytime Fitness Corporate. He can be reached at ethan.smoorenburg@sebrands.com.

Related Posts

Hiring for the Right Reasons
Column

Hiring for the Right Reasons: Rethinking Recruiting for High-Performing Teams

June 11, 2025
Padel
Column

Padel Is the Glue — And the Business Case for Why Racquet Sports Belong in Every Health Club

May 28, 2025
big rocks
Column

3 Big Rocks from The HFA Show That Could Reshape Your Gym

May 22, 2025
Retention
Column

Sales Are Sexy, But Retention Pays the Bills

May 8, 2025
personalization
Supplier Voice

Personalization and its Key Role in Member Experience

May 5, 2025
Prioritizing Your People
Column

The Most Disruptive Business Strategy? Prioritizing Your People

April 28, 2025
Next Post
Adam Sedlack

Adam Sedlack Discusses the Essential Aspects of Fitness

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.