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An Inside Look at 9Round’s Expansion into South America


9Round has launched its South American expansion by opening its doors in Argentina. The first of 15 planned clubs for Argentina, this inaugural location can be found in the heart of Palermo, Buenos Aires.

This recent expansion marks the 15th different country into which 9Round has brought its brand of intense but fun kickboxing workouts.

expansion“International expansion was the natural next step for 9Round,” said Shannon Hudson, the founder and CEO of 9Round. “Our concept translates very well internationally — with very few adjustments — and we knew it would be just as big of a hit internationally as it was in the U.S.”

Having previously introduced the brand in 14 different countries, Hudson had little doubt the Argentina expansion would be successful. The formula for 9Round’s workouts resonates with consumers all over the world.

“No matter where a customer is, they can expect to receive an intense, fun workout that will make them stronger in just 30 minutes — not only physically, but mentally,” said Hudson. “Our product will remain the same in Argentina as it is all over the world.”

There will be some small logistical adjustments to how the facilities are operated, according to Hudson. However, the programming and results should stay the same. “The only thing that varies internationally is the perimeter of the facilities and/or the marketing message,” he said.

And 9Round isn’t tapping out anytime soon. Right on the heels of its initial South American expansion, the brand has new locations planned across more of South America, as well as Asia and Central America.

“We expect we will be opening our first location in Singapore — a very progressive, modern country — in a matter of months,” said Hudson. “After that, we have letters of intent signed for Indonesia, Malaysia, Panama and Colombia, so we look forward to future development in those countries as well.”

The goal of all these expansions is to take the intensity and results of the 9Round formula to as many countries as possible. And as 9Round continues to extend its reach outside the U.S., more people around the world will be living healthier, more fit lives.

“International expansion allows us to touch more people with our brand, which means we’re able to help more people with their health and wellness,” said Hudson. “No matter where a person is geographically, we all need to maintain or improve our health, both physically and mentally. Exercise is a universal language.”

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

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