There are four types of mastermind groups in the industry:
- Owners, Operators, CEOs and Presidents
- Management and General Managers
- Sales and Marketing Leaders
- Fitness Managers, Program Managers and PT Directors
So which mastermind group is right for you? The simple answer is to join the mastermind group that best describes your area of responsibility.
1. Are you an owner, operator, CEO or president? This is a straightforward question and answer. These groups are also a potential fit for regional directors and general managers who are running the day-to-day operations at a facility. If you fit this description, you will be placed in a group of up to 10 non-competing operators.
2. Are you the general manager or some other type of manager in your club (i.e. operations manager)? If you’re one of the on-site managers at your location, you would qualify for this group. Again, there will not be competitors.
3. Are you on the sales team or are you involved in some aspect of outbound marketing or communication? This group has grown significantly over the years and even includes some of the operational and technology functions. If you’re in management and you have direct “sales and marketing” contact with the customer, then this is the group for you.
4. Are you a fitness manager, program manager or personal training director? This group is for management in the personal training, small group training and group exercise areas.
Another approach is to join the mastermind group where you need the most help. For example, you may not be the sales manager, but sales is what your organization needs the most help with. In that case, you would join one of the sales and marketing groups.
Finally, if you are someone whose job responsibilities touch more than one of these areas, consider joining the group type where you need the most help right now. Don’t worry, you’ll still have the option to join a different group at a later time. Another option is to encourage a team member to join one of the four groups you’re not in.
Pro tip: When more than one of your team is in a peer group, you’re better able to implement the best practices you learn and you’ll have more “buy-in” on new projects and initiatives.
For more information on joining a Mastermind group, go to clubsolutionsmgx.com or contact Bob Surface, SVP of Club Solutions Mastermind Groups, at bob@peakemedia.com.
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Bob Surface is the SVP of Club Solutions Mastermind Groups. You can contact him at bob@peakemedia.com.
