• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

Fad Fitness: Serving the Circus Act

Taylor Gabhart by Taylor Gabhart
January 21, 2022
in Club News, Programming, The Pulse, Thought Leaders Recap
0
Fad Fitness
Share on FacebookShare on LinkedIn

Thought leaders share why you may need to ride out the fitness fad wave in order to retain your members and keep them happy.

Club operators are always looking for ways to engage their members and discover the emerging trends that keep them coming back. However, Jenn Hogg, the Group X director at East Bank Club and panelist on the latest Thought Leaders Panel, said what has been trending in Group X is more of a circus rather than a purpose. 

In current times members have been gravitating towards “fad fitness,” where they’re focusing more on fun than a sustainable, effective fitness regimen. While this can be frustrating as a seasoned industry leader, it’s important to keep your members happy.

“People are looking for something that will recharge their fun battery, but also with the back of mind feeling that they did something good for themselves,” said Victoria Tolbert-Ashley, the national director of group exercise at XSport Fitness and panelist. “Right now, we just need to listen and give people what they want, because we know what they need. Be in listen mode so we can better serve the circus act and weave in the fun elements of fitness.”

In a time where member retention is crucial, Lisa Groft, a director at Baptist East Milestone and panelist, explained sometimes you just have to ride out the fad.

“We’ve all worked with a Group X instructor who does everything wrong — from a training and technique stance — but they have a huge following,” said Groft. “It can be frustrating to someone who has been in the industry for awhile, but if that’s what your members want and are loving, let it be and ride out the fad wave.”

While the industry doesn’t love fad fitness programs, there is something we can learn from them. Members want fresh and fun classes. Keeping your same class schedule from the past five years is no longer going to cut it.

Gretchen Collins, the director of fitness at East Bank Club, said they have planned and structured their small group classes to allow for the trainer to energize the class. Once a month Collins, Hogg and another team member sit down and design every workout, format and class for the upcoming month. They film a five to 10 second video of them doing the moves and play it during the classes on a TV. This allows the instructor to not worry about queuing or explaining the exercises, so they can instead motivate and energize the class.

“People want different classes every month,” said Collins. “Don’t recycle your classes. You have to put in the work and time to sit down, program and come up with new, exciting, safe and effective exercises for your members.”

Stay ahead in the fitness industry with exclusive updates!

Taylor Gabhart

Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.

Tags: Fad fitnessfeaturedfunGroup Fitness ProgrammingProgrammingsmall group trainingThought Leaders
Previous Post

Outdoor Gyms Get More People Moving, According to this Study

Next Post

Empowering Personal Trainers to Meet Changing Client Needs

Taylor Gabhart

Taylor Gabhart

Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.

Related Posts

cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
Tony Scrimale
Club News

Tony Scrimale of CR Fitness Named North Castle Partners’ 2025 CEO of the Year

May 14, 2025
2025 Club Solutions Leadership Summit
Club News

Top Takeaways from the 2025 Club Solutions Leadership Summit

May 13, 2025
TSG Consumer Partners
Club News

TSG Consumer to Acquire EoS Fitness

May 12, 2025
Integrating Recovery
Programming

Overcoming Challenges that Arise when Integrating Recovery

May 12, 2025
Next Post
Empowering Personal Trainers

Empowering Personal Trainers to Meet Changing Client Needs

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.