In a move set to reshape the fitness and wellness landscape, global wellness technology powerhouses Playlist and EGYM have agreed to merge in a landmark deal valued at $7.5 billion. The transaction includes $785 million in new equity investments led by Affinity Partners, with continued support from longtime backers Vista Equity Partners, Temasek and L Catterton.
The combined company aims to unite software, connected hardware, consumer platforms and corporate wellness solutions into a single global destination for wellbeing. In 2025, Playlist and EGYM together generated more than $800 million in net revenue while maintaining strong profitability and growth.
Under the terms of the agreement, Fritz Lanman, CEO of Playlist and founding chairman of ClassPass, and Philipp Roesch-Schlanderer, co-founder and CEO of EGYM, will serve as co-founders of the newly formed Playlist organization. Roesch-Schlanderer will also join Monti Saroya, co-head of Vista Equity Partners’ Flagship Fund, as co-chairman. Playlist’s existing suite of brands will continue to operate as they do today, and EGYM will remain a subsidiary within the Playlist portfolio.
“This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world’s most meaningful in-person wellness experiences,” said Lanman, in a statement. “We’re inspired by what EGYM is doing to accelerate that vision with technology and corporate wellness solutions that power wellbeing at scale. By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness — software, connected hardware, consumer booking and workplace wellbeing — into one global platform.”
Roesch-Schlanderer emphasized the companies’ shared mission to expand preventative health impact. “Bringing EGYM together with the newly created Playlist under one roof represents a profound opportunity to impact lives through preventative health,” he said. “We are uniting smart training equipment, club and studio access, management software, corporate wellness, and personalized AI training into one connected ecosystem that will finally prove and scale the true value the fitness industry delivers. Together, we can reduce chronic disease, lower healthcare costs, and make people healthier and happier by shifting the world from repair to prevention.”
The fresh capital will support increased investment in artificial intelligence to help fitness studios, gyms and wellness operators run more efficiently and deepen member engagement. It will also accelerate EGYM’s expansion into Playlist’s core markets — including North America and Asia — where EGYM’s presence is currently limited, while strengthening Playlist’s footprint in Europe through EGYM’s established networks.
The transaction remains subject to customary regulatory approvals and is expected to close in the coming months.
