The Essentials

Over the past few months, our industry has been hit hard by the COVID-19 pandemic.  While this time has been difficult, it has also provided...

Consistency is key to your club’s success. As a high touchpoint business with a large staff, being consistent across your operation is paramount.   In...

Now more than ever we have an opportunity — a moment in history to redefine our industry, to better serve our members and communities, and...

The quest for discovering the most effective way to serve our members and guests may never be more daunting than in today’s world. COVID-19 has...

As a result of the coronavirus, the club world was shaken to its core. Our facilities were left dark, cold and empty for months. While...

As I sit down to write this, I am still working remotely — as I have been since clubs in my area were closed in...

After the recent gym closures, different clubs will have different outcomes. Survival and sales will depend on many factors. How long have you been closed? What...

It is difficult to write anything in such a vulnerable and quickly changing time in our world, but after being in the industry for just...