Like a moth to a flame, children out of school are drawn to swimming pools. And if you want to capitalize on a major opportunity to increase club attendance during the summer, especially out of ...
Even our industry leaders need inspiration sometimes, and podcasts are a very convenient way to be inspired while doing busy work or driving to the office. There are countless great shows — in and outside ...
Adaptation is necessary in the fitness industry. The most successful clubs are embracing change and regularly rolling out new improvements. Renovations in particular are a great way to generate interest while preventing your gym’s atmosphere ...
Holiday season is upon us, and traditionally usage in clubs goes in the tank. How can we keep our members engaged and using our clubs during this critical season? Here are five ideas to get ...
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to me how member retention is a lot like your air ...
Andrew Lingelbach, training program manager and manager on duty at Merritt Clubs, has been a great influence on fellow coworkers and members in a little over three years of employment. “Andrew suffers from an eye ...
Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely new form — a butterfly. In the health club world, ...
Summer has been nothing but summer camps, pools and all those fun events and cookouts — and yet it’s coming to an end and fear starts to kick back in. What will happen to all ...
Each season presents a new opportunity for club operators to get creative with their marketing campaigns in an attempt to attract prospects through their doors. Here, marketing directors from two top clubs share examples of ...
For many clubs, July is often one of the hardest months in our industry. If you don’t have an outdoor component it can be challenging to keep members in their normal workout schedule. Vacations, summer ...
