MUV Brands announced it is launching a multi-concept franchise division in October 2017. Marcus Salim, who has over 15 years of experience in club management, has been hired to head the franchise division.
“Marcus brings a unique combination of experience in health club operations and franchise development experience,” said Joel Tallman, the CEO of MUV Brands, in a statement.
Salim spent 15 years in club operations and management with Bally Total Fitness and other clubs, and was most recently the national franchise director for Fantastic Sam’s, prior to being hired by MUV Brands.
Of the multiple concepts MUV Brands Franchising LLC will offer, one of the most distinctive is a boutique concept called MUV Training. MUV Training includes a proprietary high intensity, functional strength component supported by heart rate training, and the facilities can include MUV Barre and MUV Cycle programs as well.
The second franchise concept is MUV Fitness, full-service health clubs that are results-driven. Turf functional training, basketball, pools and child daycare are among the wide selection of amenities offered at these clubs.
“Our partners are long-term operators with a track record of success,” said Tallman. “We are health club people dedicated to helping others become successful.”
According to Tallman, the launch of this franchise division helps MUV Brands progress further in its multi-faceted growth strategy, which includes the goal of growing in corporately owned facilities.
“Club operations is what we do,” continued Tallman. “Franchising is a way for us to share proven methods with others who want to grow in the fitness industry. We merely teach what we are doing every day in our own facilities.”
Tallman also commented that MUV Brands has an interest in developing relationships overseas to expand into international markets.
MUV Brands is opening a new facility in Portland, Oregon in 2018. This will give MUV 22 locations that are both corporately owned and affiliated. MUV clubs are currently located in Washington, Oregon, Idaho, Montana, Colorado and South Carolina.
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Bobby is the former assistant editor of Club Solutions Magazine.
