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Gold’s Gym Southern California (Gold’s Gym SoCal) announced the opening of a new facility in Glendale, California.
The 40,000-square-foot gym is the 17th location opened by brothers Angel and Willy Banos, who co-own Gold’s Gym SoCal, one of the largest Gold’s Gym franchise groups in the U.S.
Showcasing a new Gold’s Gym experience, the facility will bring unique offerings to an area the Banos brothers have been trying to service for years, including GOLD’S FIT & GOLD’S BURN studio group training classes.
“We have been trying to provide the Gold’s Gym brand in this community for over 10 years without any luck,” said Willy Banos, the vice president and COO of Gold’s Gym SoCal. “It took 18 months to negotiate everything we needed to get into this particular location. We feel there’s a lack of family-run and operated facilities in this community, that’s not corporately owned.”
After finally achieving their goal and delivering an outstanding facility to the Glendale community, the next step is to ensure the club provides a great experience. “We believe three synergies — being in the perfect location in Glendale, being affiliated with two great landlords and having the personal touch Gold’s Gym SoCal brings to the community — will lift our location to another level,” said Willy.
Among the many club amenities are individual steam rooms and saunas, yoga, a functional training turf area, over 100 cardio machines equipped with personal TV screens, and nutrition and weight loss programs.
“This is a first-class health club,” said Willy. “It resembles a high-end club with very posh aesthetics to it. There are colored lights throughout the club — it almost feels like a nightclub when you’re walking in. It gives you a different feel than any other health club in the community.”
This cutting-edge facility is the first in a series of facility openings planned by the Banos brothers, who have operated Gold’s Gym locations for 30 years. Their next facility, the 18th, will open in Oxnard, California, later in 2018.