• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

How to Make Selling Memberships in Your Sleep a Reality

Joanna Truong by Joanna Truong
April 3, 2018
in In Print, Solutions On
0
online
Share on FacebookShare on LinkedIn

People love shopping online. It’s easy, convenient, there are no lines or crowds, and the consumer is in full control of their purchase.

Therefore it should be no surprise that in the digital age we live in today more and more people are choosing to buy online. In fact, according to a study conducted by the Pew Research Center, 8 out of 10 Americans are now shopping online. As a club owner, if you are not offering membership joins or personal training packages online, then you are cutting yourself short from additional revenue streams.

It’s a no-brainer. When you offer membership sign ups and personal training online you will create more opportunities for membership growth. As an added perk, you will increase your EFT dues lines and encourage repeat spending behavior. The best part is that the sales process will be effortless to you. It is the member who is doing all the work.

First, they find a motivational factor why they want to join a gym. Next, they do an internet search of gyms nearby, they click on your website, they pick one of your offers, they submit their credit card info and voila. You have a new member. Selling memberships in your sleep can actually be a reality.

So how do you attract potential members to your online page, and how do you get them to join? This by far is one of the most common questions. Here are some important tips.

The buying experience begins with your website. You want to make sure that every page on your site is optimized for search engines and mobile devices. Can your prospects navigate easily through your site? Can they pull up your page on their mobile device? If not, they will surely click off your site and go elsewhere. Having a mobile friendly site is crucial. According to Business Insider, it is forecasted that by the year 2020, 45 percent of e-commerce transactions will be done on a mobile device.

Website content is another important key factor. Your prospect needs to know information about your club before joining. Is your site updated with all of your club’s services and amenities? Is your group fitness class schedule current? Your potential member is not interested in a schedule from 2013. What kind of photos do you have of your club? Remember, you are not doing a face-to-face club tour. The prospect is doing their research based on the details you provide.

Along with website content, and in my opinion the most essential component, you will need a secure e-commerce platform. Most club owners will seek a third party that can process credit card transactions while simultaneously storing the member’s account information for EFT. Your best bet is to check with your club management software provider. Having a web-based software application that can seamlessly integrate your online sales into your CMS will make member management a whole lot easier to handle. Some can even brand their e-commerce page to look just like your website.

In the end, your prospects are likely to join your club after you’ve answered their questions and offered solutions to their problems. It is less about how your website looks and more about how your visitors feel. There are a lot of cool web designs out there but if your page is archaic, doesn’t have enough information or is difficult to navigate, you’ll see your web traffic diminish as people are attracted to sites that can give them a better shopping experience.

 

Joanna Truong managed both privately owned and corporate chain health clubs for six years before accepting a consulting job at Twin Oaks Software Development in 2014. She can be reached at 860.829.6000, jtruong@tosd.com or visit healthclubsoftware.com.

Stay ahead in the fitness industry with exclusive updates!

Joanna Truong

Joanna Truong is a sales consultant at Twin Oaks Software and former health club manager at various fitness centers. She may be contacted at 860.829.6000.

Tags: Club Management SoftwareCMSonline sign upoperationsSales BlogTwin Oaks Software
Previous Post

Use Mind-Body Fitness to Your Advantage

Next Post

Building Retention Inside Out

Joanna Truong

Joanna Truong

Joanna Truong is a sales consultant at Twin Oaks Software and former health club manager at various fitness centers. She may be contacted at 860.829.6000.

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
club retention

Building Retention Inside Out

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.