This month Balanced Habits, the Southern California-based nutrition company, unveiled new plans to offer a commission-based affiliate partnership opportunity for resource-strapped health clubs looking to bounce back from the COVID-19 pandemic.
After speaking to a number of gym owners, the company noticed the challenges many health clubs were facing this year were somewhat different than the previous year. A combination of caution from a COVID-weary public, looming back-rent, and staff shortages made many clubs’ past initiatives nearly impossible to pursue without additional help and resources.
In an effort to help those clubs deliver customized, comprehensive nutrition plans to their members without having to invest the time and money it normally requires to run a profitable nutrition program, Balanced Habits thought the best approach was to handle the sales and servicing of the programming themselves in exchange for a percentage of the profit.
“What’s great about this new business model is that the businesses we work with still get the benefits of additional income and extraordinary results for their members, but now it only requires a fraction of the effort they once needed to deliver nutrition programming to their clients,” said Carolyn Fetters, the founder of Balanced Habits. “These business owners really have a lot on their plate right now. In order for these clubs to get back to where they once were, they have to take advantage of supplemental services like high-value nutrition and training programs, but unfortunately they don’t have the resources to organize them right now. Hopefully adjusting our own business model can help them achieve their goals a bit better.”
Along with the fallout of last year, a shift in culture has also influenced health clubs’ need to adapt to a more holistic approach to fitness that goes beyond exercise. Balanced Habits’ new approach will just be another way for gym owners to meet the ever-expanding health needs of their communities while growing their businesses again after a brutal year for the industry.
