VASA Fitness, a high-value, low-price fitness club brand, just announced a $30 million reinvestment in its clubs across the country.
This reinvestment will help to expand their boutique-style STUDIO programs, upgrade equipment and enhance amenities to the locations — all of which will be completed in early 2026.
With this, $10 million will go towards their STUDIO programs including over 30 new STUDIO LFT spaces and 10 new STUDIO FLOW infrared yoga rooms, bringing the total to over 50 clubs offering both programs — which combine the energy of group training with a small-class feel directly to members’ local gyms.
Of the investment, $5 million will be used towards over 1,000 new pieces of equipment, such as stair mills and treadmills, in order to meet the needs of members as they evolve. This includes more lower-body strength equipment such as vertical leg presses and Booty Builder machines, which are in higher demand among VASA’s member base.
“We’re raising the bar on what members can expect from a high-value, low-price fitness club,” said CEO Rich Nelson, in a statement. “This investment increases the value of every VASA membership by delivering more boutique-style classes and state-of-the-art equipment our members love and are asking for— all while keeping fitness affordable and accessible.”
VASA Fitness was founded in 2014 and now has 64 clubs in eight states including Colorado, Utah, Illinois, Indiana, and more. As one of the top 20 largest health club operators, the company offers full-service fitness experiences with top-of-the-line equipment for a low price to push the company mission of uplifting people with fun and affordable fitness.
In October, VASA Fitness announced the appointments of Chris Griebe as COO and Danielle Petersen as Chief Marketing Officer, two seasoned executives who bring proven expertise in scaling businesses, strengthening operations and driving membership growth.
According to the company, these appointments reflect VASA’s continued investment in building a strong foundation for long-term growth, operational excellence and innovation as the company expands its national footprint.
