Chuze Fitness has done some rebranding — not of a permanent nature, however. For the month of September (which happens to be Self-Care Awareness Month), members and community residents familiar with the brand can experience “Chuze Self-Care,” an initiative that encourages and facilitates better self-care.
“We really wanted to articulate and be louder about our stance on self-care, and helping people realize it’s a priority, in order to live their best lives,” said Farel Hruska, the director of education and culture at Chuze. “There are all sorts of things you can do in our four walls that have nothing to do with reps, sets or six-pack abs, that elevate the conversation that we’re here for you to take care of yourself first.”
Through September 30, at participating locations, enrollment into Chuze is just $1. “We want to make sure everyone in our community has access to this,” said Hruska. “We want our community to know they have a home with us, and that it doesn’t have to always involve an intense workout — it can be a place of solace.”
Additionally, members can enjoy the benefits of several other amenities and services, such as Hydromassage Happy Hours, Chocolate Strawberry Indulgence smoothies, services to disconnect from mobile devices, special mind-body classes, and much more.
“Our Hydromassage Happy Hour is open to all membership levels,” shared Hruska. “During that hour of the day, anyone can come in, sit and take care of themselves. All membership levels are also welcome to take yoga for the month of September, and see how that affects their mental and emotional state. And we have a special smoothie called ‘Chocolate Strawberry Indulgence.’”
Elevating the wellness of members has always been a priority for Chuze, and the new self-care initiative is the next step in helping members become the best version of themselves.
“There are a lot of people who feel very uncomfortable with the concept of self-care — it almost seems selfish,” explained Hruska. “We want to give people permission for self-care, encouraging them to take a stand for their own mental and emotional wellness.”
And as the mind and spirit become healthier, along with the body, so will the mental and emotional state of the surrounding communities and families around Chuze.
That’s the goal of the Chuze Self-Care initiative. “I’m a firm believer that when we take care of ourselves first, we end up doing all the things that matter to surround us better,” said Hruska. “When you can fill your cup, you can then fill into others way more effectively.”